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Automotive Consumer Research

UMTRI researchers hold an in-depth understanding of the market and consumer segmentation in the automotive industry. Analysis methods include discrete choice models of consumer automotive demand and Nash equilibrium models of the automotive market.

Recent Publications

Has motorization in the U.S. Peaked?
Michael Sivak.

report UMTRI-2013-17

This study examined recent trends in the numbers of light-duty vehicles (cars, pickup trucks, SUVs, and vans) in the U.S. fleet. The...

Total cost of ownership : a diesel versus gasoline comparison (2012-2013)
Bruce M. Belzowski

report UMTRI-2015-20 

There are dramatic changes taking place in the U.S. automotive industry as it moves to meet stringent government mandated Corporate...

A comparison of CAFE standards and actual CAFE performance of new light-duty vehicles: an update through model year 2014
Brandon Schoettle, Michael Sivak

report UMTRI-2014-29

In August 2012, the U.S. Environmental Protection Agency (EPA) and the National Highway Traffic Safety Administration (NHTSA) announced...

A survey of public opinion about connected vehicles in the U.S., the U.K., and Australia
Brandon Schoettle, Michael Sivak

report UMTRI-2014-10

This survey ex amined public opinion regarding connected - vehicle technology across three major English - speaking countries — the U...

An overview of CAFE credits and incorporation of the benefits of on-board carbon capture
Brandon Schoettle, Michael Sivak

report UMTRI-2014-15

This report discusses the application of Corporate Average Fuel Economy (CAFE) credits that are currently available to vehicle...