<p>UMTRI studies the differences in driver behavior in different cultural settings. The primary focus is on differences in driver risk taking, an area of human behavior most susceptible to cultural influences.</p>
Recent PublicationsSEE MORE
Michael Sivak, Brandon Schoettle
This study compared, for each country of the world, the fatalities per population from road crashes with fatalities per population from...
Wei Zhang, Omer Tsimhoni, Michael Sivak, Michael J. Flannagan.
journal article IN: Journal of Safety Research. Vol. 41, issue 1 (Feb. 2010), p. 25-30.
China has the world's largest population, and is the second largest automobile market. China's economy is booming, resulting...
Juha Luoma, Michael Sivak, Susan Zielinski.
This study examined the future of personal transportation in megacities of the world. Of particular interest was the future role of...