Home Home Home

Brandon Schoettle

Profile Photo
Current project manager in the Human Factors group at the University of Michigan Transportation Research Institute (UMTRI), and co-author of an ongoing series of technical reports (white papers) investigating international public opinion, human factors, cybersecurity, regulatory, and safety-related issues regarding self-driving/automated and connected vehicles. Recent research focus on consultation, design, and management of forward-looking research projects examining advanced vehicle technologies and concepts to support the strategic planning and vehicle development needs of a diverse set of research sponsors.
Other recent research has included: international road-safety trends; extensive human-subject testing experience in designing and leading studies to assess driver preferences and performance (including driver vision, driver feedback, and HMI topics) with on-road testing, closed-track testing, laboratory experiments, and driving simulator experiments; benchmarking (in both laboratory and field) of automotive lighting and vision systems, including application and development of applicable FMVSS, SAE, and ECE standards and regulations.
Co-developer and current project manager for the Eco-Driving Index (EDI), a national index that models consumer purchasing behavior (including forecasting) for new light-duty vehicles, and estimates the average monthly greenhouse gas emissions produced by those vehicles.
Significant public speaking and national and international media interview experience including NBC Nightly News, NPR, Time, The New York Times, CNN, Bloomberg, Quartz, and Automotive News. More than 100 publications in peer-reviewed journals, conference proceedings, and technical reports.